BRAND CONSULTING
REACHWELL is not just a brand consulting agency; it's a strategic partner on your brand's journey that defines the future of brand excellence.
MARKET RESEARCH
Whether you're launching a new venture or seeking to expand your current business, conducting thorough market research is essential for understanding your target audience and driving overall brand growth and expansion.
At Reachwell, we specialize in enabling opportunities within existing markets and exploring potential avenues in new markets. Our comprehensive market research services delve deep into understanding consumer behavior, preferences, and market trends. By harnessing this valuable data, we empower brands to make informed decisions and tailor marketing strategies for maximum impact.
Our approach involves meticulous analysis and validation of data-driven insights, ensuring precision in market positioning and strategic decision-making.Gain deep insights into your target market, competition, and industry trends to make informed decisions and drive growth.
Scope of Work:
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Market Feasibility
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Dipstick Survey
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Competitor Benchmarking
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Pricing Strategy
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Consumer Research
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Focused Group Discussions (FGD)
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Depth Interviews(DI)
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SWOT Analysis
At Reachwell, we believe in the power of fusion—bringing together the best of both corporate wisdom and startup agility to drive unparalleled success for your brand. This unique blend of experience allows us to offer insights and strategies that resonate with both worlds. As an award-winning brand consulting agency, we specialize in delivering strategic consulting services tailored specifically for startups.
From Market Research to Brand Growth, we offer a comprehensive suite of services.designed to address every aspect of your brand's journey. Whether you're just starting out or looking to scale, we're here to guide you at every step. Our holistic approach ensures every aspect of your brand is aligned for success.
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Market Research
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Brand Strategy
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Brand Positioning
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Brand Development
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GTM Strategy
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Brand Communication
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Brand Growth
BRAND STRATEGY
Craft a clear and compelling brand strategy that sets the foundation for long-term success and differentiation in the market.
At Reachwell, we understand that a strong brand strategy is paramount for achieving your business goals and standing out in the competitive landscape. Our comprehensive approach focuses on aligning your brand strategy with your overarching business objectives, ensuring cohesive and impactful outcomes.
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Devise & ensure Brand strategy inline with Business Goals
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Drive USP and Differentiation Strategy
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Devise Brand Story for establishing Establish Strategic Marketing Communication
“A brand is a person’s gut feeling about a product, service, or organization”
-Marty Neumeier
BRAND Positioning
Define your brand's unique position in the market and create a strong, resonant presence that captures your audience's attention.Effective brand positioning is essential for ensuring that your brand stands out and resonates with your target audience. At Reachwell, we specialize in segmenting, targeting, and positioning strategies to help your brand carve out a distinct identity in the market.By segmenting, targeting, and positioning your brand strategically, we help you maximize market impact, enhance brand relevance, and drive long-term success.
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STP(Segmenting-Targeting-Positioning)
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Build value propositions that Enhances USP & Differentiation strategy for Effective Brand Communications
100+
CLIENTS
30+
SECTORS
100+
COMBINED TEAM EXPERIENCE
3
AWARDS
WON
BRAND DEVELOPMENT
Brand development is essential for creating meaningful connections with your audience and driving brand loyalty. Our approach focuses on working closely with R&D/brand owners and internal stakeholders during the new product development phase or MVP stage to ensure that your brand delivers on its promises and resonates with your target audience.
Key Components of Our Brand Development Services:
1.Collaboration with Stakeholders:
We believe in the power of collaboration. Our team works closely with R&D teams, brand owners, and internal stakeholders to understand your brand's vision, values, and objectives. By aligning our efforts with your internal teams, we ensure that the brand development process is cohesive and integrated with your overall business strategy.
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2. Product/Brand Testing:
To validate brand promises and reason-to-believe (RTB) factors, we conduct relevant product and brand tests during the MVP phase. Through rigorous testing and analysis, we ensure that your brand delivers on its intended value proposition and resonates with your target audience. This iterative approach allows us to refine and optimize your brand strategy for maximum impact.
By closely collaborating with stakeholders and conducting thorough product testing, we help you develop a strong and compelling brand that captivates your audience and drives long-term success.
GTM Strategy
A robust Go-To-Market (GTM) strategy is crucial for maximizing your brand's reach and impact, driving engagement, conversions, and sustainable growth. At Reachwell, we specialize in developing comprehensive GTM strategies tailored to your brand's unique needs and objectives.
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Roadmap Development
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Pilot Launch Plans
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Customer-Centric Approach
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Customer Acquisition and Retention
Value-Added Support: Leveraging Reachwell's Extensive Network and Expertise for Market Positioning
BRAND COMMUNICATION
Brand communication strategy helps a company or a brand to exhibit a cohesive image to the customers.A clear brand communication strategy ensures that the brand essence remains consistent across all communication channels and across time. Our professionals are specialists both in traditional marketing and digital marketing communication platforms.
Brand Communication Plan:
• Overall Communication Strategy
• Communication Objectives
• Business Objectives
• Target Business (B2B/B2C/B2G/D2C),Market, Audience & Segment
• Brand USP
• Brand Positioning
• Communication Channels
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Our brand communication services include the development and implementation of brand campaign calendars, budget forecasting and budget planning.
And we also deliver product launches as an exclusive part of brand communication service.
We deliver the right brand marketing mix through relevant and right channels of communication that calls for a better ROI whether the goal is achieve the brand awareness, reach , lead generation sales growth, more footfalls or brand recall etc.
COMMUNICATION CHANNELS
OFFLINE
ONLINE
• ATL (TV, Radio, Print)
• BTL (Brand Experiences & Consumer Connect Activations)
• Outdoor (Hoardings, Signages)
• PR
• Digital Marketing
• Social Media Marketing (FB,Insta,You tube,linkedin)
• GOOGLE SEO,SEM
• Direct Mailers
• Immersive experiences
• Increase web traffice
• Ecommerce sales
• Digital PR
We can support to execute the entire campaign and communication planning if desired. We have built excellent campaign experiences for our clients and competent to analyse the executed brand campaigns.
We have special tailor made affordable solutions for small businesses to execute integrated brand communication campaigns.